The starting point.
The main website needed to introduce a wider mission and help visitors understand where to go next. Different parts of the brand needed a clear relationship without competing for attention.
SELECTED WORK / 02
An important mission.
A clearer home.
A warmer, more connected main website for a brand working across maternal care, education and publishing.
My contribution.
My scope focused on the main website’s Home, About and Shop pages, with work on layout, navigation, responsive presentation and custom Squarespace CSS.
The main site connects visitors to A&V Learning Studios and A&V Press. Those separate websites are outside the scope presented in this case study.
The design decisions.
A welcoming introduction puts the organisation’s mission in context. Clear routes help visitors explore the main site and reach the relevant part of the wider brand.
The Home page introduces the organisation, About gives room to the people behind it, and Shop presents its resources. Keeping those roles distinct gives each page a clear reason to exist.
What this project shows.
A focused redesign can make a multi-part business easier to understand. The work brings clarity to the main site’s structure while respecting the broader brand.
The screenshot shows the current live website. It documents the site today, which may include changes made after my work.
One brand. Several ways to help.
A focused look at the main website: introducing the people, explaining the mission and presenting useful resources.
01 / About page
Put the people behind the mission first.
A dedicated introduction gives the organisation a human starting point. The page continues into founder profiles and experience, adding context before visitors explore the wider offer.
View the live page
Open larger image 02 / Shop introduction
Make the purpose of the shop clear.
The Shop page introduces resources for families and the professionals who support them. Individual resource sections lead to external purchase pages; those checkouts are outside this project’s scope.
View the live page
Open larger image These screenshots show the current live website. It may include changes made after project handover.
THE DESIGN FOCUS
Clarity through structure.
A clearer main website
Connect Home, About and Shop with a shared visual language and understandable navigation.
Room for the wider brand
Give the organisation a main home while clearly directing visitors to its separate learning and publishing websites.
An understandable offer
Help visitors distinguish the organisation, its expertise and its resources before choosing their next step.
Project scope Main website only: Home, About and Shop, responsive layout work and Squarespace CSS. Separate learning and publishing sites, and external checkout pages, are not included.
HAVE SOMETHING IN MIND?LET’S MAKE IT HAPPEN.
Your next chapter
starts here.
A new website, a fresh direction, or a good idea.
Tell me what your business is ready for.